3. Google’s self-censorship: “the greatest amount of information possible” or “being evil?”
All internet companies doing business in China adhere to government regulations under the ‘Golden Shield Project’. Chinese authorities intensified access control to certain IP addresses and politically sensitive information. It is opposed to Google’s long-standing mantra “Don’t be evi
수용되어 그의 최고경영자로서의 위치를 확고히 함과 더불어 애플사를 영웅으로 만들어 그와 함께 ‘우리’가 되고싶다는 마음을 갖게 한다.
3. The simple is the best. ; 간결한 메시지 전달과 심플한 PT.
애플사의 제품의 특징은 군더더기 없는 깔끔한 디자인과 손쉬운 사용법이다. 잡스의 프레
Sophisticated Innovation
Introducing short-necked clear bottle
Collaboration with the artists, designers and musicians
Absolut campaign selected as one of the best 10 advertising campaigns of the 20th century
Make it consistent with the brand extension
Perfect mixture of tastes makes it ‘the absolut one’
as 법신불 and came up with bodhisattva.- Fail
Borrowed Hindu Tantra to give reality for metaphysical enlightenment.
‘Sutra’ is a sacred book about Buddha's lesson.
‘Tantra’ is a secret lesson which maximized magnanimity.
Beginning ‘Esoteric Buddhism’ was called as mantrayana which had charm and character of shamanism.
Latter part was called as ‘Tantric Buddhism’.
When Google censor the materials, it is still in the Google index itself. But the post-processing has removed it from any results shown to the user
- Users know that some information were blocked
To provide more information, Google tried to shift service to Hong-Kong by redirecting search traffic in China to unfiltered Hong-Kong page.
Right Theories
“they should not pursue actio
If Google goes the same way as other companies like Yahoo or Microsoft had pursued, Google could be criticized as being naive immoralist. The reason is that Google could not sufficiently justify their act and be criticized for lack of their effort on changing the situation. But in this case, it is not just only Google who is facing this problem but many companies operating in China. It is a probl
1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit
Information Processing Model of Communications
� 사람이 커뮤니케이션에 설득되기 위해서는 여섯 단계가 있어야 한다.
By. Prof.William McGuire (Univ.Yale)
1. Exposure: 커뮤니케이션을 보거나 들어야 한다.
2. Attention: 커뮤니케이션을 주목해야 한다.
3. Comprehension: 커뮤니케이션의 의도된 메시지나 주장을 이
▶ Positioning Guidelines
(1) Defining the competitive frame of Reference
- 포지셔닝을 하기위해서는 여러 가지가 필요하겠지만 우선적으로 해야 할 것은 참고할만한 경쟁상대를 정하는 것이다. 이것을 위해서는 먼저 카테고리 멤버십을 정해야 한다. 카테고리 멤버십이란 소비자들에게 제품, 서비스의 사용을 통해
Example 2. 브랜드 충성도에 따른 세분화
- 제품 사용자 세분화
⓵ Convertible : 브랜드를 매우 바꾸고 싶어 하는 소비자
⓶ Shallow : 바꿀 준비는 되지 않았지만 대안을 찾아 보고 있는 소비자
⓷ Average : 현재의 선택에 익숙해져 있는 소비자
⓸ Entrenched : 매우 충성적인 소비자들
- 제품 미사용